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Statistics

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Census 2001
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Tourism


1999 Tourism Figures
2.7 m (estimated 1998 2.6 m)
2.6 m Domestic visits
150,000 Overseas visits
1.5 m Staying visits
1.2 m Day visits

Business Trips
Purpose of business trip:
tourism, retail and catering
other
29%
71%

Top 10 Island Tourist Attractions - Visitor Numbers
Tourist Attraction 1994 1995 1996 1997 1998
Needles Pleasure Park* 468,250 453,000 476,000 477,500 430,000
Isle of Wight Pearl* 300,000 272,000 285,000 330,487 331,600
Ventnor Botanic Gardens*   250,000 250,000 279,000 285,000
Blackgang Chine 300,000 315,000 250,000 248,000 282,000
Osborne House   175,104 192,036 250,310 256,871
Carisbrooke Castle   120,255 140,943 148,348 142,063
Shanklin Chine* 132,500 107,000 115,000 117,000 115,000
Brickfields Horsecountry* 125,000 110,000 110,000 115,000 113,000
Amazon World*       48,000 55,000
Isle of Wight Steam Railway 73,948 60,221 61,428 56,623 50,907

*Estimated figures
Approximately 20% of the Island's Workforce is employed in the Tourist Industry and 24% of GDP is generated by Tourism (1993 PA Cambridge Economic Consultants Ltd & Southern Tourist Board

Average no visits per week '000s
Year Quarters Thousand Visits
Q1 (1/1 to 28/3) 31
Q2 (29/3 to 18/7) 63
Q3 (19/7 to 5/9) 107
Q4 (6/9 to 31/12) 36
   
Purpose of domestic day visits
Business/work 382,000
Visit friends/relatives 186,000
Leisure trip from home 359,000
Leisure trip from holiday 117,000
Other 87,000
   
Purpose of domestic staying visits
Short break/leisure trip 756,000
Visiting friends/relatives 323,000
Main holiday 133,000
Business/work 60,000
Leisure/business combined 119,000
Other 43,000

Source: Tourism: Southern Tourist Board, 1999 IW Tourism Activity Monitor
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